Virtual reality in business

From onboarding to sales training and from presentations to process optimisation; companies are increasingly seeking innovative ways to transfer knowledge and engage employees or customers. Virtual Reality (VR) offers a fresh, compelling approach that works.

With VR, you can simulate realistic situations, present complex information visually, and increase the impact of internal or external communication.

How does VR work in a business context?

Many organisations wonder:

Isn't this primarily for gaming?

Do we have the time and capacity to get started with this?

Does it really bring us any benefit?

The strength of VR lies precisely in its simplicity and immediate applicability. No lengthy manuals or expensive sessions, but practical learning, experiencing and convincing.

Applications of VR in business

VR is versatile, for example for:

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Onboarding and introduction of new employees

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Soft skill training such as leadership or customer conversations

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Sales enablement: making products or services tangible

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Safety training or AR manuals on the shop floor

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Trade show presentations or interactive customer demos

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Virtual tours of factories or office locations

VR is a versatile tool for training, onboarding and customer experience – flexibly deployable at any stage of your organisation.

VR, AR or XR: which fits your organisation?

We help you determine which application fits your goals and processes. There are multiple technologies that complement each other:

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VR (Virtual Reality)

Complete simulations for training, experience or presentation.

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AR (Augmented Reality)

Information laid over the real world, ideal for maintenance or live instruction.

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XR (Extended Reality)

Collective term for all forms of 'enriched' reality.

Case: KLM – Safe and sustainable training with VR

Werner SoetemanManager Fasttrack & Innovation, Air France KLM Group

Air France KLM Group has been working with Unbound XR for many years to develop innovative training for cockpit and safety personnel. Using Meta Quest headsets, the company is able to train more safely, sustainably, and cost-effectively.

VR is now used for various training purposes within the group, with a dedicated contact person and reliable delivery being an essential part of the collaboration.

With the help of VR, we now create training sessions that are of higher quality, more sustainable, safer, and cost-saving!

The collaboration illustrates how VR can play a structural role within complex international organisations — from pilots to scalable training formats.

What does a VR session look like?

An employee or customer puts on a VR headset and is immediately taken into a realistic experience. Think of a simulation of a customer conversation, a virtual factory tour or an interactive product demo.

The experience is intuitive, multilingual and scalable for larger teams or international branches.

What are the benefits?

  • Faster onboarding and fewer training hours
  • Greater impact in sales presentations or customer conversations
  • Increased engagement with (remote) teams
  • Time saving and cost reduction in repeated training
  • Modern image towards customers, partners and applicants

Approach of Unbound XR

Whether you want to start small or integrate XR directly into multiple departments: Unbound XR guides the entire process. From hardware and content to training of HR or sales teams.

We deliver ready-made scenarios or develop a custom experience based on your organisation and goals.

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Complete XR guidance From hardware to training: we support the entire process, tailored to your organisation.

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Ready-made or custom solutions Choose from proven scenarios or have a custom XR experience developed for your goals.

About Unbound XR

Unbound XR is a partner for organisations that want to innovate with impact. We deliver XR solutions to companies in fields such as engineering, logistics, business services and consultancy.

Want to brainstorm about your ambitions?

Would you like to explore how VR can help your business move forward? We are happy to think along and provide a demo.

Frequently asked questions about VR in business

Is VR suitable for non-technical employees?

Absolutely. Our solutions are accessible and focused on practical applications.

Do we need to have a lot of knowledge or infrastructure already?

No. You can start directly with a pilot. We provide everything needed, including guidance.

Can VR contribute to customer satisfaction or conversion?

Yes. Companies use VR to better inform, convince and involve customers.

What does it cost?

From a one-time demo to scalable implementation: we offer flexible packages, tailored to your goals and budget.